John Moonen & Associates

Guiding Principles

Our Guiding Principles

In all of its lobbying and communications activities John Moonen & Associates, its employees and consultants strive to adhere to a number of guiding lobbying principles, including:

  1. It is the right of every company, organization and individual operating or residing in Canada to lobby federal, provincial and municipal decision-makers to secure legislative change, obtain government approvals, secure public funding and resolve their disputes with government.
  2. It is also their right to employ professional lobbyists and communicators to achieve their goals.
  3. In assisting clients in these efforts, John Moonen & Associates will:
For our Clients
  • Vigorously and diligently advocate for their requests to government.
  • Not disclose privileged or proprietary information provided by a client without their consent.
  • Not engage in any lobbying or communications activities that are detrimental to the reputation of our clients.
  • Take no action that would place a client in a real or apparent conflict of interest.
For the Public Officials we Lobby
  • Act in a manner that demonstrates respect for democratic institutions, elected officials, government employees and public decision-making.
  • Disclose to officials the identity of the company, organization or individual on whose behalf we are lobbying.
  • Take all steps necessary to ensure the accuracy of the information and arguments we make to public officials.
  • Conduct all relations with public officials honestly and in full compliance with applicable laws.
For Ourselves 
  • Not engage in any lobbying or communications activities that are detrimental to the reputation of JMA, its associates, employees, consultant or the practice of lobbying. 
  • Make no appeal to government that is based on racism, sexism, homophobia, religious intolerance or any form of discrimination. 
  • Not make misleading, exaggerated or extravagant claims about the nature or extent of our ability to realize outcomes. 
  • Not conduct work that promotes the interests of any another country to the detriment of Canada.